To build a mental bridge between alcohol and marijuana, brands must frame cannabis in terms that resonate with liquor consumers. The cannabis industry must adopt standardized THC-potency labeling.

Why cannabis industry must adopt standardized THC-potency labeling

Jun 13, 2025

Kevin Huhn

MJ Biz Daily

To build a mental bridge between alcohol and marijuana, brands must frame
cannabis in terms that resonate with liquor consumers, helping them
translate their existing knowledge into the weed experience.

Why cannabis industry must adopt standardized THC-potency labeling is a
post from: MJBizDaily: Financial, Legal & Cannabusiness news for cannabis
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