Zig-Zag Unveils Limited-Edition Rose Cones, Debuting Grammys Weekend

The brand that helped define smoking culture for generations is stepping
into its soft-luxury era. Earlier this week, Zig-Zag introduced its
Limited-Edition Rose Cones. These are handcrafted, personal-size cones made
from real rose petals, and arriving just in time for Valentine’s Day. Fans
can also catch a glimpse of them this weekend in Los Angeles for the Grammy
Awards, where they’ll be making their cultural debut.

Zig Zag’s seasonal drop blends ritual with visual drama, giving modern
consumers a format that feels as elevated as the moment itself. It’s not
just about function — it’s about mood, presentation, and the small details
that turn an ordinary unwind into something styled and intentional. Rose
Cones officially launch February 7 nationwide at Circle K locations and
online via Gopuff.
[image: zig zag rose cones] *A Legacy Brand, A New Ritual*

Each 70mm cone is crafted from natural rose petals, offering a bold floral
look that stands apart from traditional papers. The texture, color and
shape create a sensory experience before the session even begins—part of a
growing consumer shift toward rituals that feel curated rather than
routine. Designed for a single, perfectly portioned session, the format
supports more intimate, personal moments instead of over-the-top excess.

“Rose Cones reflect how the next generation is reshaping smoking
culture—favoring personal-size formats, distinctive natural materials, and
more intentional rituals,” says Maggie Streng, brand director for Zig-Zag.
“This launch shows how a heritage brand can evolve alongside modern
consumers while staying rooted in craftsmanship.”

At $9 per 3-count tube, Rose Cones land in that sweet spot between
indulgent and accessible. They’re ideal for cannabis Valentine’s gifting,
Galentine’s date nights, or simply upgrading an everyday unwind with
something a little more special.
[image: Opening Night of the "Are We On Air" Kiosk-o-theque at 8244 W.
Sunset Blvd. in Los Angeles.]Opening Night of the “Are We On Air”
Kiosk-o-theque at 8244 W. Sunset Blvd. in Los Angeles. PHOTO “Are We On
Air” *The Grammys Weekend Debut*

To mark the launch, Zig-Zag is partnering with cult-favorite podcast and
cultural kiosk “Are We On Air?” to introduce Rose Cones during the Grammy
Awards weekend—one of the most high-energy intersections of music, street
style and pop culture all year. Zig Zag is transforming the Kiosk-o-theque at
8244 W Sunset Blvd. into a rose-themed hub for music, design and community.
The multi-day experience brings together DJs, performances, interactive
activations, exclusive merch and giveaways.

The setting is intentional: Grammys weekend is more than an awards show
backdrop; it’s a convergence point for artists, creatives, tastemakers and
industry insiders. It’s where fashion statements debut, new aesthetics gain
traction, and the tone of the year in culture starts to take shape. By
debuting Rose Cones in this environment, Zig-Zag positions the drop not
just as a product launch, but as part of the weekend’s creative
conversation.

The romantic, photogenic design of the cones feels especially aligned with
the energy of the weekend—expressive, styled and made to be seen. In a
setting defined by visual storytelling and cultural crossover, Rose Cones
function as both accessory and experience. With Rose Cones, Zig-Zag merges
legacy credibility with today’s culture of aesthetics, self-expression, and
experience-driven products—proving that even a century-old brand can still
set the vibe, shape the moment, and evolve alongside the next generation of
consumers.

The post Zig-Zag Unveils Limited-Edition Rose Cones, Debuting Grammys
Weekend appeared first on Cannabis Now.