5 Specialty Wraps and Papers that Turn a Small Shelf into Bigger Margins

Rolling papers and wraps are no longer merely convenient point-of-purchase
buys. Specialty papers, artisanal wraps, and oversized cones have
transformed the category into a high-margin opportunity.
Why ‘uncommon’ papers sell

Uncommon options speak directly to customers who want more than just
function, attracting those who seek a story, statement, or sensory upgrade
to their ritual. They’re impulse-buy gold when displayed creatively and
marketed with intention.

For retailers, the key is to treat the products like lifestyle items. Pair
them with complementary accessories, spotlight their origin stories, and
use signage or digital content to highlight unique qualities. The right
product at the right time can give shoppers another reason to spend with
you.
How to merchandise wraps like lifestyle accessories Shine 24k gold papers
[image: Gold leaf rolling paper beside gold jewelry on a white background]Shine’s
24k gold leaf papers turn the roll into a statement piece—and a giftable
add-on. (Photo: Shine)

Shine was born at the crossroads of celebration and luxury. Since 2013, the
company’s gold leaf papers have turned smoking into a statement. Smooth
hemp paper underlies edible gold leaf, which doesn’t interfere with the
burn but *does *leave behind golden ashes. Each session becomes a subtle
expression of personality with a hint of extravagance.

*Marketing tip: *Treat Shine gold papers like a lifestyle accessory.
Position them alongside luxury lighters, designer grinders, or curated gift
sets. Highlight the “golden ashes” experience in the display or signage.
Customers are drawn to products that feel unique.
Million Bananas organic leaf wraps
[image: Banana leaf wraps stacked to show natural texture and color
variation]Million Bananas’ banana-leaf wraps offer a natural-looking
alternative with strong “story” appeal. (Photo: Million Bananas)

Inspired by traditional Thai craftsmanship, Million Bananas Organic Leaf
Wraps are an eco-conscious alternative to conventional papers. Each banana
leaf is meticulously hand-processed over a period of forty-eight days,
during which it undergoes slow drying, fermentation, and curing to ensure
durability and a smooth burn. Made from 100-percent organic, non-GMO, vegan
materials, these wraps provide a natural, unprocessed experience.

*Marketing tip:* Position these wraps as a premium, sustainable option for
discerning customers. Highlight the artisanal craftsmanship and
eco-friendly credentials in-store and online, and consider offering them in
curated gift sets alongside other luxury smoking accessories to appeal to
sustainability-minded consumers.
Papers + Ink custom-printed organic rolling papers
[image: Three custom-printed pre-roll cones held in a hand with patterned
designs]Custom prints create easy limited editions and collaborations
retailers can merchandise. (Photo: Papers + Ink)

Papers + Ink has redefined the art of rolling with its custom-printed
organic rolling papers. Each sheet is crafted from organic unbleached hemp
and printed with non-toxic vegetable-based colorings. Available in a
variety of colors and themes, these papers cater to every taste and
occasion; whether stores want to personalize merch for a special event or
add a unique touch to their product line, this brand custom work stands out.

*Marketing tip:* Leverage the customizable nature of these papers to create
exclusive offerings. Consider limited-edition designs or collaborations
with local artists to enhance the appeal. Also highlight the eco-friendly
materials and the artisanal craftsmanship to attract environmentally
conscious consumers seeking personalized luxury.
Blazy Susan rose wraps
[image: Pink wrap held above a pink rolling tray with rose wrap packaging]A
floral, boutique-leaning wrap that sells on color, vibe, and sensory cues.
(Photo: Blazy Susan)

Blazy Susan’s Rose Wraps are a floral-infused upgrade in the world of
cannabis smoking accessories, made from wood-based papers delicately
blended with natural rose extracts to imbue each session with a subtle
floral aroma. These vegan, slow-burning wraps stick without a gum line, so
they’re both elegant and easy to use. Available in single packs and
multi-wrap boxes, the stylish pink tone really brings the rose vibes home.

*Marketing tip: *Rose Wraps are a sensory and aesthetic upgrade. Set up an
in-store display featuring soft pink visuals, botanical accents (like dried
roses), and sample scent strips to let shoppers experience the aroma
firsthand. Pair the wraps with sleek rolling trays or elegant accessories
to elevate their appeal as a giftable, boutique item. Bonus points for
weaving in phrases like “a bouquet in every smoke” or “floral
sophistication meets ritual” to capture the emotive value of the wraps.
Botani tea leaf wraps
[image: Brown pre-roll cones arranged in a row on a wooden surface]Botani’s
tea leaf wraps bring a richer texture and natural look for connoisseur
shoppers. (Image: Botani)

Botani’s products are rooted in more than 400 years of papermaking
expertise, reimagined for today’s smoking culture. The company’s approach
marries sustainability with sensory design, using premium tea leaves to
craft papers that feel as good as they smoke. Tea leaves add a rich
texture, heavier hand-feel, and subtle natural aroma that enhances the
flower.

*Marketing tip:* Spotlight Botani as a lifestyle brand rooted in
craftsmanship and sustainability. Create a tactile in-store display that
lets customers see and feel the papers before purchase, or highlight the
tea leaf wrappers as a unique upgrade for connoisseurs. For online
marketing, emphasize the sensory qualities that set these apart from
standard rolling papers: aroma, texture, and natural color.
Quick display ideas that move units

Specialty papers and wraps sell best when customers can *see* what makes
them different: texture, color, sheen, and “that’s not your usual paper”
novelty. Treat the set like a giftable accessory category, not a dusty
add-on.

*Make it a micro-collection*.
Create a small “uncommon wraps” vignette (one tray, one riser, five SKUs
max) instead of scattering items across the accessories wall. A tight
assortment reads curated and premium.

*Merchandise by “vibe,” not by brand.*
Group by a simple shopper logic — *luxury (gold), botanical (tea/rose),
natural leaf (banana), custom/limited (printed).* Shoppers understand the
story in two seconds.

*Open a display-only sample (where allowed).*
If your rules permit, keep one *unusable* sample behind the counter or in a
sealed display so customers can see scale and texture without handling
product.

*Bundle to lift basket size.*
Pair specialty wraps with a “build-your-roll” add-on set: tips, a mini
tray, and a lighter or matchbook. Even a simple “pick one wrap plus one
tip” prompt increases attachment.

*Use a rotating “featured wrap of the week.”*
This is an easy way to keep the category feeling fresh without carrying
twenty SKUs. Rotate one hero product weekly and cross-merch it at checkout.

*Place once at checkout, once in lifestyle.*
If you can duplicate the display, do it. Checkout catches impulse buyers; a
lifestyle shelf catches browsers who want “something special.”
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Let’s talk wraps: your questions, answered

1. What makes specialty papers and wraps a high-margin category?

They’re small-ticket items with strong “trade-up” appeal when the
material, story, or sensory experience feels premium.
2. How should dispensaries display premium wraps and cones?

Use boutique merchandising: clean risers, tight assortment, “what makes
this different” callouts, and pairing with lighters/grinders/trays.
3. Do customers actually care about materials like tea leaf or banana
leaf?

Yes — because texture, aroma, and perceived naturalness create a clear
reason to try something new.
4. What’s the easiest way to drive add-on sales with rolling papers?

Bundle: “build-your-roll kit” (papers/wraps + tips + tray + lighter) and
rotate a “featured paper of the week.”