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Researchers at Oregon State University developed a standardized language for describing the aromas of cannabis and hemp, aiming to offer consumers, retailers, and growers a shared vocabulary for quality assessment beyond relying solely on THC potency. The study, published on PLOS One, utilized a panel to evaluate aroma profiles, leading to the creation of a 25-term lexicon and the identification of four distinct aroma profiles. Cannabis was more often described as skunky, musty, and animalic, while hemp had higher frequencies of citrus, fruity, and candy-like aromas. The research found that terpenes and volatile sulfur compounds did not strongly predict sensory perception, suggesting that aroma tools are critical as the industry transitions to legal frameworks.

Researchers Suggest a Standardized Language for Cannabis Aroma

Nov 17, 2025

Staff

MG Magazine



*CORVALLIS, Ore.* – Researchers have taken a significant step toward
creating a standardized language for describing the aromas of cannabis and
hemp.

“Aroma plays a key role in how consumers judge cannabis quality, yet until
now there’s been no standardized language to describe it,” said Tom
Shellhammer, professor of food science and technology at Oregon State
University. “This research lays the groundwork for a shared vocabulary that
benefits consumers, retailers and growers.”
Why aroma matters in cannabis quality assessment

The study, recently published on PLOS One, also has public health
implications. Shellhammer noted that aroma-based quality assessment offers
an alternative to relying solely on potency of THC, the compound
responsible for the plant’s psychoactive effects. While high THC levels
often are perceived as a marker of quality, research suggests they may
contribute to negative health outcomes in some populations.

Shellhammer, known for his research on hops and beer flavor, compared the
cannabis industry’s focus on THC to judging beer or wine solely by alcohol
content. He pointed out that after Prohibition, wines often were fortified
with extra alcohol, and early India pale ales featured higher alcohol
levels. As those industries matured, aroma and ingredients origin became
central to quality assessment.

Both cannabis and hemp are classified as Cannabis sativa L., a single
species in the Cannabaceae family. In the U.S., the distinction is based on
THC concentration: hemp contains 0.3 percent or less THC, while anything
above that must be sold in state-regulated cannabis markets.
How the study was conducted

For the study, a panel of 24 individuals aged 21–70 (median age 32; 14
females, 10 males) evaluated aroma profiles. Most had prior experience with
sensory analysis of food and beverages. They were asked about their
familiarity with cannabis and hemp, and were fairly equally split between
slightly, moderately, and extremely familiar.

The panel analyzed the hemp samples at Oregon State and, to ensure legal
and state-compliant handling, the cannabis sample evaluation was carried
out in a space owned by a local cannabis dispensary. The panelists examined
aroma of only the plant material, not aroma from smoked cannabis or hemp.

Researchers developed a descriptive aroma lexicon of 25 terms, building on earlier
work published in 2023 by a team including Jeremy Plumb and Adie Rae, a
neurobiologist who also co-authored the current study with Shellhammer. The
terms originated from data collected in Portland’s Cultivation Classic
cannabis competitions from 2018 to 2020.

In the new study, researchers found hemp and cannabis exhibited overlapping
sensory profiles, though cannabis was more frequently described as skunky,
musty, and animalic (savory), whereas hemp had higher frequencies of
citrus, fruity, and candy-like aromas.
What researchers discovered about aroma profiles

Additionally, four distinct aroma profiles emerged from the research:

- Fruit, berry, candy.
- Citrus and chemical.
- Cheesy and vomit/fecal.
- Funky, earthy, musty, straw, fuel, black tea, woody, and nutty/toasted.



The first three predominately were associated with hemp samples and the
fourth was mostly related to cannabis. The scientists believe the profiles
will evolve with more research.
How standardized aroma language could reshape the industry

The researchers also studied terpenes and volatile sulfur compounds in hemp
and cannabis and found neither strongly predicted sensory perception. This
is important, the researchers noted, because in the hemp and cannabis
industry specific aromas often are mistakenly associated with specific
terpenes.

“As the cannabis industry transitions from unregulated to legal frameworks,
it’s critical to offer consumers tools for assessing product quality beyond
terpenes and THC,” Shellhammer said. “This work begins to lay the
foundation for that.”

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