Top Veterans Group Partners With Cannabis Brand To Promote THC Drinks As Alcohol Alternative At VFW Posts

A top veterans organization has entered a first-of-its-kind partnership
with a hemp THC beverage company, with a licensing branding deal that will
support a variety of veterans services and promote cannabis drinks as a
potential alcohol alternative.

The Veterans of Foreign Wars (VFW) of the United States on Tuesday
announced it reached an agreement with Torch Drinks, a Florida-based
cannabis business that produces hemp-derived THC beverages. In addition to
the branding licensing agreement, the cannabis drinks will be made
available at VFW posts across the country in jurisdictions where they are
legal.

“The VFW recognizes the importance of providing veterans with alternatives
to alcohol consumption, and through this relationship the VFW can provide
members in states where Torch beverages are legal with alcohol alternatives
that may better benefit veterans coping with service-connected injuries,
chronic pain or the invisible wounds of war,” the announcement says.

This marks the first time a major veterans service organization (VSO) has
collaborated in such a way with a cannabis company.

Select Torch Drinks products will carrying VFW branding—and proceeds from
the sale of those drinks will go toward initiatives such as the
organization’s national veterans service program that provides no-cost
assistance in filing health claims with the U.S. Department of Veterans
Affairs (VA), as well as another program delivering financial assistance to
veteran families.

“The VFW’s top priority is ensuring that veterans and their families
receive the care, benefits and support they have earned through their
service,” VFW National Commander Carol Whitmore said in a press release.
“Working with Torch helps us raise funds for those vital programs while
also allowing us to explore better ways to meet the needs of an evolving
veterans’ community.”

This relationship helps raise funds for vital VFW programs and keeps
veterans’ health and wellness needs at the forefront. Torch Drinks LLC has
a proven track record of creating products that are made of the highest
quality, and it is committed to improving industry standards and…
pic.twitter.com/DHgWaKV2zT

— VFW National HQ (@VFWHQ) October 7, 2025

VFW, which describes itself as “the nation’s largest and most established
major war veterans organization” has historically supported legislative
reforms to expand research and access to alternative treatments for
veterans, including medical cannabis, hemp-derived products and
psychedelics. A representative of the organization testified before
Congress earlier this year on the issue.

Founded in 1899, the congressionally chartered organization has more than
1.4 million VFW and auxiliary members located in nearly 6,000 Posts
worldwide, it says.

“Torch Drinks is proud to work with the VFW to provide veterans with a
safe, federally compliant, social alternative that is like none other,”
Collin Kerrigan, co-founder of Torch Beverage Company, said. “Customers
tell us Torch products help promote relaxation and revitalization, which is
why we want to make it more widely available to people and veterans who may
enjoy it.”

“It is our mission to support the men and women who serve the United States
in uniform while promoting ongoing research and discussions about
innovative health solutions,” he said. “It is truly an honor and a
privilege to make this announcement.”


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Meanwhile, marijuana and veterans advocacy groups recently launched a
campaign to mobilize veterans to help convince Republican lawmakers to
embrace embrace federal cannabis reform.

Federally funded research published in August on the relationship between
PTSD and cannabis use in veterans found that marijuana is associated with
milder PTSD symptoms and reduced negative affect—the tendency to experience
frequent or intense negative emotions.

Also that month, the Senate approved large-scale spending legislation that
includes provisions to allow VA doctors to recommend medical marijuana to
military veterans living in legal states.

In past years, both the House and Senate have included provisions in their
respective MilConVA measures that would permit VA doctors to make the
medical cannabis recommendations, but they have never been enacted into law.

Because both chambers again adopted differing language this year, the
matter will once more be a topic of conversation in conference committee or
informal bicameral negotiations and, as such, could end up being left out
of the final package sent to the president this time, as has been the case
in the past.

Meanwhile, a GOP senator said in August that he’s “confident” that, under
the Trump administration, lawmakers will help secure alternative treatment
options for veterans—including access to psychedelic medicine, as multiple
veterans have personally requested from him after disclosing they’ve
travelled abroad for the novel therapy.

The post Top Veterans Group Partners With Cannabis Brand To Promote THC
Drinks As Alcohol Alternative At VFW Posts appeared first on Marijuana
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